Do We Still Need Physical Models & Design Centers?

The debate is on! Are traditional sales tools like physical model homes and design centers becoming obsolete in an increasingly digital marketplace? Join us on March 19th at 1 PM ET for a lively discussion where industry experts tackle this pressing question. Join the discussion with Epcon Franchising and Lanmark 24 Homes.

March 19, 2025

Save your seat!

Do We Still Need Physical Models & Design Centers?

As the homebuying journey becomes increasingly digital, traditional sales tools like physical model homes and design centers face new challenges. This session will bring together industry leaders for a dynamic discussion on whether these tools are becoming obsolete or if they remain essential to the sales process. Industry leaders from Epcon Franchising and Landmark 24 Homes will share how builders can seamlessly integrate digital innovations while maintaining the human connections that drive customer engagement and home sales.

What you'll learn:

How to evaluate digital tools vs. traditional sales methods
Ways to integrate technology while preserving customer experience
The future role of model homes and design centers in home sales

Meet the Speakers

Thomas Holt, Higharc
Thomas Holt
Co-founder & Director of Visualization, Higharc

Former Creative Director from the gaming industry with 15+ major titles shipped. Thomas Holt is the Co-founder and Director of Visualization at Higharc and brings an extensive background from the gaming industry. As a former Creative Director with 15+ major gaming titles shipped, he is well-versed in the world of cutting-edge visualization technology.

Amy McCormick
National Sales Manager, Epcon Franchising

Amy joined Epcon Communities in 2009 and was consistently a top sales performer. She launched and sold homes in 18 of their communities throughout Columbus, Ohio and Charlotte, North Carolina. In 2018, Amy was promoted to Regional Sales Manager for the Charlotte region where she coached top performers. As the National Sales Manager for Epcon Franchising, Amy shares Epcon’s best practices and assists their Franchise Builders with finding sales talent, sales training and overcoming common objections, holding purposeful community events, launching new communities and helping sales teams thrive. Amy McCormick brings over 24 years of real estate sales experience.

Watch videos
No items found.
Heather Wardlaw Miller
Design, Product and Option Manager, Landmark 24 Homes

My journey has been anything but conventional, beginning with 15 years as a registered nurse before transitioning to real estate, where I found my passion at Landmark 24 Homes. As the Design, Product, and Option Manager, I manage the design gallery and collaborate with vendors to curate cost-effective products that align with our needs as a production builder while staying on top of industry trends and providing a diverse range of options for buyers. I also oversee upgrade options, strategically managing take rates and margins to maximize both buyer appeal and company profitability. I carefully balance affordability and quality to ensure our selections enhance both buyer satisfaction and company profitability. Additionally, I play a key role in implementing new software solutions to keep the company innovative in today’s evolving home sales market. As a member of the family behind Landmark 24 Homes, I take great pride in our company's legacy and its role in the community, and I take great pride in contributing to homes that families will cherish for years.

Watch videos
No items found.
Matthew Hollis
COO, Lexar Homes

Chief of Operations at Lexar Homes, a franchise home builder based in the Northwest. Started out washing windows after college and using my free time to travel. This gave me a deeper appreciation for other cultures and ways of life. Worked as an insurance claim estimator for years and this helped me pay attention to smaller details, negotiate with others, and better understand the financial aspects of business. My work now affords me great variety and association with brilliant and passionate people. I still have much to learn.

Save your seat!